As merchandising professional he plays a vital role in the retail industry, focusing on the strategic planning and execution of product assortments to drive sales and maximize profitability. He works closely with various buyers, suppliers, and marketing teams, to ensure that the right products are available at the right time, in the right quantities, and in the right locations. He is responsible for visual merchandising and product presentation. With over 11 years of experience, he has successfully managed renowned brands such as RedBull, Hamelys, Sarwoski, Croma and more.